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The aim pursued in this paper is to analyze the tourism activity of the region Tangier- Tetouan in Morocco. In addition to the study of the main available variables statistics for the region, a fieldwork has been carried out in the framework of an extensive research project on sustainable tourism, called Ibn Battouta. The values of the region have been compared with the values of other nearby areas in the Strait of Gibraltar. As a result of the analysis performed, the tourist potential of the region has been confirmed, including the sun and beach tourism. The current global situation has raised a number of questions and queries about the tendency of this activity in Morocco. Moroccan government has clearly opted for schemes —such as the called Plan Azur— for the sector. The development of the tourism activity should also be accompanied by improving environmental parameters that have been affected by some of the actions taken in the coast of Tangier-Tetouan Region.

Tendencias y perspectivas del turismo de sol y playa en Marruecos. El caso de la región Tánger-Tetuán