English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This paper aims to analyse the guiding mechanisms behind one of the most evasive and subtle persuasive resources of ancient Rhetoric: the insinuatio. To this end, we take the proemium of Lysias III as an ideal example: in fact, this defence speech can be placed within the turpe genus, that is to say, the lowest degree of defensibility. Lysias has to cause a volte-face in the Jury’s prejudices by means of a thorough captatio beneuolentiae, avoiding any direct allusion to his client’s many weak points. Lysias’ proemium is entirely based on a negative or silent rhetoric, which is typical of insinuatio: these tacit means of persuasion and a subtle pragmatics of implication enable Lysias to influence the subconscious of his audience and change the polarity of their many prejudices. All these goals can be achieved by means of an implicit game of identification with certain fictional entities emanating from the polyphony of the speech. Dissimulatio and insinuatio come together in order to shape a rhetoric of non-utterance, a kind of negative oratory, whose unquestionable modernity could be easily revealed by a careful study

La insinuatio como recurso de subversión axiológica en el proemio de Lisias III