English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Here we examine the framework of theoretical congruence of the change from the solid to the liquid phase of modernity using a review of La rebelion de las masas (The revolt of the masses) by Ortega y Gasset, interpreted from the limitless context of communicative relationships on the Internet. In his posthumous work, Retrotopia , Bauman proposes the notion of an undefined neighbourhood to explain the acceleration on the web of the same consumerist tendencies that characterized the individualism of mass culture. He also establishes a pattern of continuity in the resurgence of identity trends in the framework of the so-called undefined neighbourhood. We approach, in a hermeneutical manner, the interrelationship between both concepts. If the options available for individual communication through the Internet are reabsorbing the patterns of consumption and identity of cultural massification and reproductive consumerism then, according to Bauman, the revolt of the masses can be understood as an exacerbated result of the individualism that feeds the consumerist tendency of the globalized undefined neighbourhood .

El tránsito a la modernidad líquida global: la <em>rebelión de las masas</em> en el <em>vecindario indefinido</em>