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The goal of this article is to analyze the links among rituals, the concept of feminine beauty and political action in Argentina under the age of peronismo. In this context, this analysis focuses on two clearly defined historical periods: the first one takes place between 1948-1955, and the second one covers the two years preceding Peron's death (1974-1975). The election of the "Working Queens" was part of a masses cult stressed by images related to liturgy in which various rites and symbols were mixed. It was a political spectacle which overlapped a formulation of "feminine beauty" with an aesthetic of ostentatious monumentalism. In addition, the photographs played an important role within this spectacle and they are being examined in this analysis as well.

Belleza femenina, estética e ideología. Las reinas del trabajo durante el peronismo