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This article presents how the portrayal of Alexander I of Yugoslavia in leading Slovenian newspapers changed during the years of his reign; from 1918, when he became the regent, and then three years later king, of the Kingdom of Serbs, Croats, and Slovenes, up to his introduction of a personal dictatorship in 1929 and ultimately his assassination in Marseille in 1934. *** Clanek predstavi, kako so osrednji slovenski casopisi prikazovali jugoslovanskega kralja Aleksandra I. Karađorđevica. Avtorica analizira, kako se je njegova medijska podoba spremenila v obdobju njegovega vladanja, in sicer od leta 1918, ko je postal regent, ter tri leta zatem kralj Kraljevine Srbov, Hrvatov in Slovencev, do uvedbe diktature leta 1929 in atentata v Marseillu leta 1934.

ALEXANDER I OF YUGOSLAVIA AND THE METAMORPHOSIS OF HIS PORTRAYAL IN LEADING SLOVENIAN NEWSPAPERS