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In this article, I examine the use of folklore and heritage in the context of Dracula tourism in Romania. I will approach this issue by using the concepts of authenticity and stereotypes. I will also employ the concept of folklore process as coined by Lauri Honko to better define the use of tradition in relation to folklorism and authenticity. My main argument is that tourism may, in fact, construct and affirm heritage and tradition of which folklore is a part. This of course is not a new approach, as tradition has been used in tourism and travel in many ways for a long time, including, for example, in pilgrimages. *** V prispevku preucujem, kako se uporabljata folklora in dediscina in kako ju je mogoce videti v kontekstu turizma v Romuniji, povezanega z Drakulo. Teh vprasanj se bom lotil z uporabo in definiranjem konceptov avtenticnosti in stereotipov. Da bi laže opredelil izrocilo v razmerju s folklorizmom in avtenticnostjo, ob tem uporabljam koncept »folklorni proces«, kakor ga je definiral Lauri Honko. Osrednji poudarek obravnave je, da turizem lahko ustvarja in utrjuje dediscino in izrocilo, katerih del je tudi foklora. To seveda ni novost, saj je izrocilo že dolgo na razlicne nacine vkljuceno v turizem in potovanja, kakor npr. na romanjih.

DRACULA TOURISM, FOLKLORE AND CULTURAL HERITAGE<br>DRAKULSKI TURIZEM, FOLKLORA IN KULTURNA DEDIŠČINA</br>