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Spodbujanje okoljske ozavescenosti in spreminjanje okoljskega vedenja sta koncepta, ki v sodobnih razpravah cedalje pogosteje prihajata v ospredje in predstavljata temelj trajnostno naravnane družbe. Clovek namrec s svojim razmisljanjem in delovanjem vsakodnevno degradira pitno vodo kot naravno dobrino ter s tem intenzivno vpliva na njeno razpoložljivost in kakovost. Ena od možnih resitev je uporaba metod socialnega vplivanja, s katerimi spodbujamo spremembo miselnosti in vedenja. V prispevku se tako ukvarjamo z vprasanjem, v koliksni meri so omenjene metode uspesne pri podpiranju clovekovih okoljevarstvenih teženj in spremembi vedenja v povezavi z vodo. Usmerjeno informiranje in izobraževanje, pisna zaobljuba, opomniki in nagrajevanje so se izkazale kot uspesen pristop. Poleg tega se je kot ucinkovit medij za njihovo uporabo izkazal svetovni splet, saj zagotavlja dostop do velikega stevila ljudi, hkrati pa omogoca uporabo metod socialnega vplivanja, prilagojenih vsakemu posamezniku glede na njegove lastnosti in potrebe. The concepts of encouraging environmental awareness and changing environmental behaviour are gaining recognition in current discussions and are the foundation of a sustainably-oriented society. People’s mentality and daily activity degrade drinking water as a natural resource, which profoundly affects its availability and quality. One of the possible solutions to this is the use social influence methods that help change mentalities and behaviour. The article explores to what degree these methods can be successful in supporting man’s environmental protection tendencies and in changing behaviour regarding water. Directed information and education, commitments, reminders and rewards have shown to be a successful approach. The internet has also proven to be an efficient medium, as it can reach a great number of people, while also enabling the use of social influence methods that can be adjusted to each individual according to their characteristics and needs.

Učinkovitost socialnega vplivanja pri okoljskem ozaveščanju in vedenju v povezavi z vodo