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Purpose: This paper examines how the role of the intervieweris manipulated by the interviewees in return for them offering their experiences, opinions and information during qualitative research interviews.Design/methodology: Semi-structured interviews in the qualitative paradigm were carried out with 55 architects from the East Midlands region of the UK. The interview data is supported by research diary evidence.Findings: A typology of four interviewer personas is presented: as ‘agony aunt, hostage, intruder or friend’.Research limitations/implications: The four personas were generated by the interviewees’ responses to one researcher which is a limitation. However, the study could be replicated with other researchers/interviewers in different interview situations.Practical implications: The research has practical value in highlighting the multiple facets of the relationship between interviewer and interviewee in qualitative research. It will be of value to both experienced and new researchers.Originality/value: The development of the typology represents the originality and value of the research. Previous research has focused more on telling the stories rather than the development of new theory relating to interviewing. Purpose: This paper examines how the role of the interviewer is manipulated by the interviewees in return for them offering their experiences, opinions and information during qualitative research interviews. Design/methodology: Semi-structured interviews in the qualitative paradigm were carried out with 55 architects from the East Midlands region of the UK. The interview data is supported by research diary evidence. Findings: A typology of four interviewer personas is presented: as ‘agony aunt, hostage, intruder or friend’. Research limitations/implications: The four personas were generated by the interviewees’ responses to one researcher which is a limitation. However, the study could be replicated with other researchers/interviewers in different interview situations. Practical implications: The research has practical value in highlighting the multiple facets of the relationship between interviewer and interviewee in qualitative research. It will be of value to both experienced and new researchers. Originality/value: The development of the typology represents the originality and value of the research. Previous research has focused more on telling the stories rather than the development of new theory relating to interviewing. Objeto: Este artículo analiza la manera en la que los entrevistados manipulan el papel del entrevistador durante la realización de entrevistas cualitativas de investigación, todo ello a cambio de que los entrevistados compartan sus experiencias, opiniones e información. Diseño/metodología/enfoque: De acuerdo con el paradigma de investigación cualitativo, se hicieron entrevistas semi estructuradas a 55 arquitectos de la región de East Midlands en el Reino Unido. Además de las entrevistas la entrevistadora tomó notas acerca de la situación de entrevista con el objeto de formar el diario de investigación. Aportaciones y resultados: Se presenta una tipología de 4 personajes de entrevistador: “consultor sentimental, rehén, intruso o amigo”. Limitaciones de la investigación/implicaciones: La tipología de entrevistadores surge del análisis del papel representado por un único entrevistador. Sin embargo, los resultados pueden aplicarse a otros investigadores/entrevistadores en distintas situaciones de entrevista. Implicaciones Prácticas: Este trabajo tiene valor práctico puesto que pone de relieve las múltiples facetas de la relación entrevistador-entrevistado en la investigación cualitativa. Puede resultar útil tanto para investigadores experimentados como noveles. Originalidad/valor añadido: La originalidad y el valor de la investigación residen en la identificación y el desarrollo de la tipología de personajes. Investigaciones previas se han centrado más en contar las historias que en desarrollar nueva teoría relacionada con el proceso de entrevistar.</p

'Agony aunt, hostage, intruder or friend?'. The multiple personas of the interviewer during fieldwork