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Taking the field of specialized press as a starting point, this study aims at determining and understanding the mechanisms of representation employed by the press for women, also known as women´s magazines and women´s pages. Stereotypes, understood as a representation tool, determine the actual models and icones for women in women´s magazines, and besides, permit comparison with the real situation of the contemporary Spanish woman. This paper also argues about the correspondence between media stereotypes and social stereotypes used in the interviews published by «Telva» in almost 40 years.   Tomando como punto de partida el campo de la prensa especializada, este estudio trata de determinar y de estudiar los mecanismos de representación usados por la prensa para mujeres o prensa femenina. Los estereotipos, entendidos como una herramienta de representación, determinan los actuales modelos e iconos de género en la prensa femenina y, a su vez, permiten la comparación con la situación real de la mujer española contemporánea. Este artículo también versa sobre la correspondencia entre los estereotipos mediáticos y los estereotipos sociales usados en las entrevistas publicadas en «Telva» durante casi 40 años.

Women´s images in «Telva», a women´s magazine