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Postmodernism, as a hegemon, has determined the cultural coordinates of audiovisual products in the last decades. Since 2008, some shows have creatively questioned its main principles, such as superficiality, cynicism-bordering irony and the lack of alternative to all this (Francis Fukuyama’s end of history). BoJack Horseman (executive producers Raphael Bob-Waksberg, Noel Bright, Steven A. Cohen, Blair Fetter, Jane Wiseman, Will Arnett, Aaron Paul and Andy Weill, 2014–2019), the Netflix series, follows the struggles in the life of the eponymous character, star of the 1990s sitcom Horsin’ Around, and his exhaustion from the vacuity of life in Hollywood, United States. Surrounded by his peculiar entourage, viewers witness all sorts of unimportant nonsense and risible statements to ultimately engage in the story and meet old characters under a new light. After many seasons, our understanding of them changes and we are forced to revaluate our consideration of them, engaging sympathetically and leaving behind an individualist detachment some authors, like David Foster Wallace, criticised in the past. This only comes to happen because of the creative use of animation, the script and characters.

BOJACK HORSEMAN, OR THE EXHAUSTION OF POSTMODERNISM AND THE ENVISIONING OF A CREATIVE WAY OUT