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Problem statement: Bangladesh, often better known to the outside world as a country of&#13; natural calamities, is a poor and low-income country. Bangladeshs main challenge is to reduce&#13; poverty through increasing equitable income. Although Bangladesh has faced many problems since its&#13; independence in 1971, its gross domestic product has been growing steadily and the country has&#13; achieved much success in social indicators. This article explores the culture of consumption in rural&#13; Bangladesh and answers the following question: How is Bangladeshi culture associated with&#13; consumption. Approach: This study employed a triangulation of methods: namely semi-structured indepth&#13; qualitative interviews, ethnography and unstructured conversations substantiated by secondary&#13; sources and photographs. Results: This study highlighted consumption and other related issues of&#13; marriage and dowry, household decision making, division of labor, as well as different festivals such&#13; as Eid (for Muslims), the Bengali New Year and Durga puja (for Hindus). Early marriage and dowry&#13; are still practiced in rural areas. Women in rural Bangladesh perform most of the household work but&#13; men, as in any other patriarchal society, make the major decisions. Conclusion: The government and&#13; NGOs should engage in various activities to boost awareness among the rural people

The Emerging Consumer Culture in Bangladesh: Everyday Life and Festivals in Rural Areas