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The purpose of this study is to compare the sales a nd visitor access traffic as a result of using crit ical success factors in an online car accessories store compared with online trading forums. The study uses quantitative and non-experimental methods. Quantitative data analysis and t-test are performed on the comparison and correlation of visitor access and sa les frequency between online stores and online trad ing forums. Analysis results show visitor access traffi c and sales frequency in online trading forums are significantly higher than online stores. This study revealed that it is better to market and sell car accessories online through online trading forums compared to a specialized online store.

CRITICAL SUCCESS FACTORS-BASED CONTENT MANAGEMENT SYSTEM DEVELOPMENT FOR SMALL AND MEDIUM SIZE ENTERPRISES