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Problem statement: Due to current varied CSR models and how CSR is presently&#13; defined and practiced differently in business and society worldwide, global CSR standards are vital&#13; to creating best practices of CSR and to increase the competitive advantage of business and society.&#13; Approach: Because most CSR business units in global organizations tend to focus on specific and&#13; narrow corporate communications of social responsibility instead of broadening the scope to set global&#13; CSR standards across sectors and industries, three global business leaders in Singapore who are&#13; familiar with CSR practices at Thomson Reuters, Panasonic and Nanyang Business School were&#13; interviewed to investigate how CSR is practiced in Singapore and China. The participants were&#13; selected based upon their global business, CSR and HRD knowledge and experience. Ten interview&#13; questions guided the case study. Results: The participants responses produced seven key lessons&#13; learned and five inadequacies of current CSR models that resulted in two innovatory CSR models. The&#13; first model is a concentric circle that has culture in the center, followed by personal and collective&#13; ethics, economic, legal, environment and government domains. The second model is a concentric&#13; circle that has Human Resource Development (HRD) in the center followed by the domains in the first&#13; model. Conclusion/Recommendations: The innovatory CSR models can assist global organizations&#13; to successfully manage changing global conditions when the organization is viewed as an interwoven&#13; and dynamic whole that generates continuous knowledge and bridges its systems, processes and&#13; structures that are constantly transforming into an internal and external common global network. CSR&#13; values, not stakeholder demands or charitable contributions from global business leaders, managers&#13; and individual employees play a significant role in reducing globalizations unintended consequences&#13; and increasing the competitive advantage of global organizations and society

Innovations in Corporate Social Responsibility from Global Business Leaders at Panasonic, Thomson Reuters and Nanyang Business School