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The article analyzes the Russian educational and labor legislation, as well as qualification guides and professional standards, in order to determine the regulatory and legal definition of the competence of the heads of Russian universities in managing the competitiveness of educational organizations. The author relies on official sources describing and qualifying the rector’s professional activities in university management in order to identify the requirements for professional managerial competencies that make up the core of the professional leadership of an educational organization, which directly ensure the competitiveness of the university. The author quotes the main legislative provisions establishing the professional status of the rector of a university – the head of a Russian university. As a result of the analysis of legal norms and norms of qualification reference books and professional standards, the author comes to the conclusion that the strategically important competences of higher and secondary leaders of educational organizations to ensure the competitiveness of higher education organizations are currently not represented in the Russian Federation either in qualification reference books or in professional standards. Neither in the state educational standards, nor in the regulatory legal acts of labor and educational legislation. The article concludes with the author’s suggestions and recommendations on the normative reflection in the competences of the heads of Russian universities of the competence in managing the competitiveness of an educational organization.

On normative fixation of rector's competence in management of the competitiveness of Russian universities