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The article examines the issues of increasing the efficiency of involving Russian youth in entrepreneurship on a professional basis. The possibilities of creating a professional standard for an entrepreneur and the formation of its content are analyzed. For the first time, a substantiation of the specifics of professional entrepreneurship inherent in the 3rd level of entrepreneurial qualifications is given. The author provides the rationale for the functional map of the professional standard of an entrepreneur with the third level of professional qualifications. For the first time, it is given a detailed substantiation of the labor functions of entrepreneurs for the current business, creating their own business, conducting start-ups of new business projects, qualitative and quantitative business development, stopping entrepreneurship up to the liquidation of their own business. It is substantiated that the listed functions are of a labor nature and are characteristic exclusively for entrepreneurship as a special type of professional activity. It is proved that the solution of entrepreneurial problems constitutes the active basis of the content of entrepreneurship as a type of professional activity. The content and objects of labor knowledge and skills necessary for the implementation of labor functions inherent in entrepreneurship as a type of professional activity and the performance of labor actions in entrepreneurship are revealed, which is essential for the formation of the planned results of entrepreneurship learning.

Development of the professional standard of the entrepreneur as a condition for increasing the efficiency of involving youth in entrepreneurship