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El presente articulo plantea la conexion existente entre el regimen protectorio del derecho a la salud, los derechos de los ninos, ninas y adolescentes, y el regimen del Consumidor. En Argentina, la proteccion a la salud dentro de las relaciones de consumo es una prioridad, asi, pues, el resguardo de los intereses economicos del “consumidor”, como su salud tienen jerarquia constitucional. El caracter tuitivo se justifica en la asimetria que caracteriza a la “relacion de consumo”; situacion que se agrava cuando personas que ya son vulnerables forman parte de ella. Lo expresado cobra mayor relevancia al analizar la publicidad dirigida al publico infantil, especificamente la de alimentos no saludables. Esto ultimo, ha sido limitado en varios paises y ha sido objeto de pronunciamientos judiciales en Latinoamerica. Realizando la interpretacion de todo el ordenamiento juridico se pueden ofrecer razones para prohibir la publicidad de alimentos no saludables dirigida a un publico infantil.   This article analyzes the connection between the regulations to the right to health, the right of children and adolescents and consumer`s regime. The protection to the health within the norms that regulate the consumption is a priority. In Argentina the protection of the economic interests of the "consumer", as well as, his/her health has a constitutional hierarchy. The tuitive character is justified by the asymmetry that is intrinsic to the "consumption relationship". This is even worse when people who are already vulnerable are involved in this relationship. This becomes more relevant when children`s advertising is analyzed, specifically unhealthy food advertising. This has been limited in several countries and has been subjected to judicial pronouncements in Latin America. By making an adequate interpretation of the entire legal system, good reasons can be offered to prohibit the advertising of unhealthy food addressed to a child audience.

revista derecho y salud

El derecho a la salud y la publicidad infantil. Análisis en base a la normativa vigente en Argentina / Right to health and child advertising. Analysis based on current legislation in Argentina