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0. Introduction Sociolinguistic investigation of questions related to gender and sexuality has recently gained much scholarly attention. The novel poststructuralist voices have brought some significant changes in the field, including the shift away from the concept of binary differences and the adoption of a wide range of third-wave feminist and queer stances. Research on language and sexuality has mainly focused on sexually marginalized groups and their stigmatization in the heteronormative society. In response to this tendency, the present paper aims to explore the discursive manifestations of the marginalization of effeminate gay men within the gay community itself, a phenomenon which has received less attention in research. The relations of language and sexuality, such as described in this paper, should at the same time be viewed as indicative of a more general relationship between language and social meaning. I show how Serbian gay teenagers draw on shared cultural knowledge and ideological resources available in their community to construct sexual and social identities modelled on the basis of socially desirable masculine identities. The study reveals how hegemonic discourses of masculinity and heterosexuality are perpetuated, rather than challenged, through linguistic practices that index personal and group identities. At a broader level, I argue that it is in this way that a subordinated culture allows dominant discourses to survive and its own marginality to be upheld.

As Long As You’re Not Effeminate and Fat: Perpetuating the Heteronormative Discourse in Personal Ads of Serbian Gay Youth on the Web