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Our research came to clarify the role of strategic analysis of the internal and external environments in the performance of construction projects according to the KPI. Construction projects are just like any business that needs a management approach that enables it to identify the level of performance and whether it is able to accomplish the work required of all according to the schedule Prepared for the completion of these works and in order to identify the level of performance, the system must be available through which performance is measured, and in order to achieve the main purpose of the research, the field research method was used by conducting the initial survey to determine the best indicators to measure the performance of the construction project and then using the questionnaire method as a main tool for data collection The research, as the questionnaire was designed based on a group of sources and literature according to the "five-year Likert scale The statistical analysis was done to prove the research hypotheses through the statistical analysis program spss 22, as a set of conclusions were reached, the most prominent of which was the presence of a strong correlation and influence between the strategic analysis and the performance of the construction project according to the main performance indicators kpi, so the more the organization studies and analyzes its internal and external environment and gets to know More on the opportunities and threats surrounding them and invested their strengths and reduced their weaknesses whenever this helped them in the speed of response to the environmental changes surrounding them in a way that leads to improving the performance of its projects and improving its performance as a whole

international journal of research in social sciences and humanities(online)/international journal of research in social sciences and humanities

THE ROLE OF STRATEGIC ANALYSIS IN THE PERFORMANCE OF STRUCTURAL PROJECTS ACCORDING TO KPI INDICATORS - FIELD RESEARCH IN STATE COMPANY FOR THE IMPLEMENTATION OF TRANSPORT PROJECTS