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Because the objects that surround us are three-dimensional, their appearance and our visual perception of them change depending on an object's orientation relative to a viewpoint. One of the most remarkable effects of object orientation is that viewers prefer three-quarter views over others, such as front and back, but the exact source of this preference has not been firmly established. We show that object orientation perception of the three-quarter view is relatively imprecise and that this impreciseness is related to preference for this view. Human vision is largely insensitive to variations among different three-quarter views (e.g., 45 degrees vs. 50 degrees ); therefore, the three-quarter view is perceived as if it corresponds to a wide range of orientations. In other words, it functions as the typical representation of the object.

Three-quarter views are subjectively good because object orientation is uncertain