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One hundred ninety-three undergraduates completed the Vividness of Visual Imagery Questionnaire (VVIQ) in the original (blocked) version or in a random format. Variances were unaffected, but as in previous research, mean scores were higher for the random version, indicating reports of less vivid imagery. Although these data do not show that the distribution of scores on the random version provided a psychometric improvement over that of the blocked VVIQ, they offer some hope to researchers seeking to study “poor” visualizers.

Effects of format on the distribution of scores on the Vividness of Visual Imagery Questionnaire: A replication and extension