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Use of the letter search task in the context of the priming paradigm has proved to be an invaluable tool for the investigation of the strategic control of processes involved in word recognition. In particular, previous findings that letter search on a prime word interferes with the priming of semantically/associatively related targets, but not with the priming of either identical or morphologically related targets, suggests that letter search may selectively interfere with semantic processing, leaving other levels of processing intact. In the present experiments, this investigation was extended by exploring the priming of pictures following letter search of either a same-concept word (repetition priming) or a semantically/associatively related word (semantic priming). There was significant repetition priming of picture categorization following both silent reading and letter search of the prime word (Experiments 1 and 2). In contrast, semantic priming of pictures was found only following silent reading of the prime; there was no semantic priming following letter search of the prime (Experiment 2). This pattern of results suggests that focusing attention at the letter level during prime processing selectively attenuates activation of the semantic system by the prime. It does not prevent the spread of activation between the lexical and pictogen levels of representation of a given concept.

On the interaction between linguistic and pictorial systems in the absence of semantic mediation: Evidence from a priming paradigm