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To investigate the properties that make a word easy to recall, we added to existing norms for 925 nouns measures of availability, goodness, emotionality, pronunciability, and probability of recall in multiple-trial free recall. Availability, imagery, and emotionality were found to be the best predictors of which words were recalled. This result, which is stable across recall data collected in three separate laboratories, argues for the importance of availability as a predictor of recall and questions the role of the correlated variables of word frequency and meaningfulness. Consistent with earlier work on a smaller sample of words, six factors describe the numerous properties of words studied by psychologists. The six factors are composed of variables based on orthography, imagery and meaning, word frequency, recall, emotionality, and goodness.

Predicting which words get recalled: Measures of free recall, availability, goodness, emotionality, and pronunciability for 925 nouns