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Three experiments are reported that focused on the grammatical and associative relationship between a single-word context and a to-be-named target in the Serbo-Croatian language. Unlike in studies using the English language, word class need not be violated in order to obtain grammatical incongruency: all word pairs, therefore, can be semantically plausible. Experiment 1 contrasted naming with lexical decision using associative and grammatical priming, a replication of Seidenberg, Waters, Sanders, and Langer’s (1984) study. With associative priming, both lexical decision and naming were facilitated significantly, but with grammatical priming, only lexical decision was affected significantly. Heeding observations of West and Stanovich (1986), in Experiment 2 we used stimuli known to produce a robust grammatical congruency effect on lexical decision (130 msec) and a procedure designed to slow naming latencies. Again, no grammatical congruency effect for naming was obtained. Finally, because Experiment 1, which used a row of Xs as the neutral context, showed an associative priming effect on naming pseudowords, Experiment 3 used a neutral context that was linguistic. An associative priming effect was found for words but not for pseudowords. Results were discussed in terms of pre- and postlexical loci of contextual effects.

Rapid naming is affected by association but not by syntax