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4  قدانفلاو ةحايسلا ةيلك ،  ناولح ةعماج ،   رصم  Marketing and Entrepreneurship from the Perspective of the Handcraft Industry: A Practical Study on Al Ahsa, Saudi Arabia Ibrahim A. Elshaer1-3, Mohamed A. Aldoghan1, Mohamed A. Moustafa1-4 and Alaa M. Shaker2-3 1Management Department, College of Business and 2Tourism and Hospitality Department, College of Arts, King Faisal University, Al Ahsa, Saudi Arabia 3Faculty of Tourism and Hotel, Suez Canal University, Egypt 4Faculty of Tourism and Hotel, Helwan University, Egypt