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It has long been said that design is moving from the tangible to the intangible. In the process of utilizing products and a provided environment, it is commonly assumed that users should employ all their experiences in "Experience Design", that is, take an perspective of design that provides experience, or design that has experience as its object. Unfortunately, the substantive meaning of "Experience Design" is difficult to grasp, and there are serious doubts as to whether or not experience can be designed. This paper investigates the meaning of the phrase "Experience Design" by citing case studies. It involves design that is expanding into new realms, and examines practical methods for its use.

Experience Design: Entering a New Design Realm from the Tangible to the Intangible