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The scientific article is dedicated to professional and personality qualities of TV anchor. An attempt to analyzeprofessional responsibilities that allows to TV anchor to be successful in this type of activity in undertaken in this article. Especially, cited by the researchers  all the main competencies, creativity, initiative, developed intuition, social adaptability, responsibility, ability to reflect, stress resistance, high standards of behavior, possession at a high level of verbal and non-verbal means of expression, the  right motivational and target dominants, ideological maturity of the journalist. In addition article stressed on basic factors of info programs broadcasting in developed countries. The article also pay attention to the activities of the leading local and foreign TV news.  It is worth noting that the TV communicator has a great responsibility, as  he has many  requirements. TV anchor must constantly improve, lead the people, form the worldview of the audience. In the scientific article these aspects are stated. In addition, each state uses different methods to attract the attention of the audience, such as foreign TV anchors as speakers of news programs tend to broadcast. For this, there are actual examples. In particular, examples are given or the fact  that  TV anchor of American TV is elevated   to the rank of a public figure. The article  also identifies the components involved in the communication of TV anchor. These are components such as cognitive, affective, suggestive, conative. The article shows the scientific and practical recommendations on the implementation of world  experience and standards on the part of TV anchors of news program, thinking at the level of the speaker, the impact on viewers.

The Role Of The TV Anchor In The News Program And Authority He Has Achieved During His Career