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Conventional marketing communication strategies can still be relied upon in the midst of modern business and market competition, using the slogan ‘buyer is a king’. Marketing communication strategy is very important and becomes the spearhead for a company that produces goods and services. This research uses the literature review method by collecting literature materials in the form of books, journals, scientific papers, etc., making notes to facilitate the preparation of research results. Then the data obtained are compiled, analyzed, and concluded so as to obtain conclusions about conventional marketing strategies in the midst of business competition and modern markets. The result shows that businesses without a marketing strategy can survive in this modern era with conventional marketing models. Waroeng SS is proof that disobedience to the theory by applying the conventional slogan "The buyer is a king" provides promotional value by word of mouth to prove the success of the food stall business. Production has increased with the number of outlets that continue to grow and income is getting bigger

Pembeli adalah Raja: Strategi Komunikasi Pemasaran Konvensional Warung Spesial Sambal Menghadapi Persaingan Pasar Modern