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Based on historiographical procedures and methods used in the field of media science, a research was conducted, through quantitative and qualitative analysis, on unique historical sources in the form of television programs which provided information on the National Museum. In the selected period, which is delimited by the year 1953, when television broadcasting began in Czechoslovakia and the year 1993, an analysis of these media was undertaken focusing on their use as historical sources. In the period under review, a genre diversity was detected, which offered news service, opinion journalism, educational programs and entertainment. Through historical sources, valuable in today’s perspective, these programs formed the media image of the National Museum as an institution with a rich past closely linked to national history and as an irreplaceable scientific platform.

Národní muzeum pohledem Československé televize ve druhé polovině 20. století