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The development of the internet and smartphones, making almost allactivities can be accessed very easily for example shopping onlineusing a mobile commerce application. In Indonesia, there is much ecommerce with many users too, but it does not rule out the possibilityto build new e-commerce because Indonesia is the best market for ecommerce. UI / UX designers are needed to build new mobilecommerce because it requires research on interaction design. UI /UX layout guidelines needed by designers in the development ofmobile commerce. This study analyzes the layout patterns of mobilecommerce applications in 4 popular online stores in Indonesia.This study used qualitative research methods. The analysis is carriedout using the principles of pattern and graphic layout, the heuristicmethod of the 10 Nielsen principles used to evaluate a device orapplication.The results of this study successfully proved that the 4 Nielsenprinciples are used by mobile commerce applications (Bukalapak,Shopee, Tokedia, Lazada), namely Match between system and thereal world, Consistency and standards, Error prevention,Recognition rather than recall. The mobile commerce applicationhas the same shopping flow pattern and interface layout that is likethe navigation buttons on the top and bottom of the page, visualweight for promotional features, the concept of finger touch for thesafe size of a button measuring 1x1 cm, visual objects entered on thethumb zone mostly contain elements important and promotions suchas digital bill payments and discounts.

ANALISIS POLA LAYOUT APLIKASI MOBILE COMMERCE POPULER DI INDONESIA DENGAN METODE KUALITATIF HEURISTIK