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The beauty of Pacitan, which has many tourist attractions, encourages the development of the tourism industry which has an impact on increasing the potential of the Creative Industry in the Craft sector in Pacitan. It takes thinking and problem-solving that drive the development of this industry. The determination of the right tourist icon as the basic idea of creating decorative motifs can be applied in various forms and types of souvenirs by lifting Wayang Beber as a typical Pacitan cultural icon. This applied research aims to produce works of art in the form of reliefs, sculptures based on metal crafts, and souvenir designs embodied on metal media, leather "sungging" inlay, batik cloth, t -shirt screen printing, and bag decorations. This method of creating works of art uses a hermeneutic approach. The process of research and creation of this craftwork goes through the stages of problem identification, data analysis, idea determination, sketches of the development of Wayang Beber, drawing of souvenir designs, testing embodiments of metal (copper & brass), leather, cloth, t-shirt screen printing, and bag decorations. To test the manifestation of souvenir works, several professional partners from creative industry entrepreneurs in Pacitan and Surakarta were selected. There have been 30 designs and 30 examples of souvenir works created by the development of Wayang Beber with various materials and workmanship techniques. It is hoped that these creations can sell well and add to the art shop collection, and can be produced more to increase the creative industry.

SOUVENIR DESIGN DEVELOPMENT WAYANG BEBER BASED AS AN EFFORT SUPPORT TOURISM AND ICONS IMPROVING THE CREATIVE INDUSTRY IN PACITAN REGENCY