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Electric cigarette is one type of cigarette which is a new phenomenon among the people of Indonesia. As a new device and technology, e-cigarettes attract and create curiosity in the community, vape is no longer only used or consumed by men, but women have also begun to use it. This study aims to describe the social construction and meaning of the use of e-cigarettes in female e-cigarette users. The method used in this study is a qualitative method with descriptive qualitative type. Data collection is done by using in-depth interviews (in depth interviews), namely by conducting question and answer directly and face to face with informants. The results of the study stated that the description of the social construction of the use of e-cigarettes in female e-cigarette users was seen in three processes, including, externalization: The existence of adjustment by women to the knowledge related to e-cigarettes in their socio-cultural environment women begin to explore electronic cigarettes by implementing their knowledge of electronic cigarettes obtained in their socio-cultural environment; participate in activities containing electronic cigarettes. Objectivation: The emergence of interaction between self (women smokers) and the socio-cultural world of information related to electronic cigarettes; Begin to justify his behavior to use e-cigarettes, both based on his personal experience and the experience of others in his environment, internalization: The emergence of a desire to use electric cigarettes as a result of the process of adaptation and interaction with the reality of vaping habits (activities to suck vape) contained in the environment; The pleasure arises when using electric cigarettes; The emergence of a sense of dependency using electric cigarettes, and the conversion of conventional cigarette users to electric cigarettes. And the meaning of the use of e-cigarettes on female e-cigarette users, namely: Armed with information related to e-cigarettes, conversations arise with yourself by using meaningful symbols, where the conversation becomes the forerunner of thought which leads to the decision making on information referred to whether or not to use e-cigarettes; There are adjustments in terms of using e-cigarettes with the conditions in which they are, while adjusting the meaning and effect of the actions they take in their environment; Women get information related to the development of e-cigarettes by using meaningful symbols in the social environment sourced from the wider community.

SOCIAL CONSTRUCTION AND THE MEANING OF THE USE OF ELECTRIC CIGARETTES IN FEMALE ELECTRIC CIGARETTE USERS