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The main aim of this paper is to investigate the effect of rewards on employee creative performance with moderating role of creative self-efficient, and reward importance. This study is carried on telecommunication sector in Nangarhar – Afghanistan. The simple random sampling technique is adopted to collect the data from the corresponding population and the sample size is 150 employees working in different telecommunication sector. The estimation technique that is employee in the study is ordinary least square. The result of the study indicate there is a significant positive effect of reward on employee creative performance. Beside this, the result reveal that moderating variables such as creative self-efficiency, and reward importance have a strong effect on rewards that enhance the relation between rewards and employee creative performance.

REWARDS AND EMPLOYEE CREATIVE PERFORMANCE: MODERATING EFFECTS OF CREATIVE SELF EFFICIENCY, AND REWARD IMPORTANCE