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The article presents a study whose purpose was to compare the spatial organization of tourist activities of the municipality “Yantarniy urban district” of the Kaliningrad region and a potential consumer profile of tourist services. Based on the analysis, the relationships between the types of tourism infrastructure and the categories of potential consumers of tourism services are presented. The territory of the municipality “Yantarniy urban district” of the Kaliningrad region was selected as the case study, an assessment of the tourist and recreational potential of this territory was carried out. The research results showed that, despite the high tourist and recreational potential, seasonal summer recreation (vacation period) and internal recreation of the region's residents on weekends are pronounced. This tendency can be changed if a rational approach to the spatial organization of tourism is taken into account, taking into account the interests of potential consumers, developing complementary tourist offers, arranging tourist infrastructure for all-season recreation and conducting an active geobranding program “Yantarniy urban district” of the Kaliningrad region in the domestic and international tourist markets, including on the basis of events and the use of modern mass media to increase the tourist attractiveness of the area.

Consumer profile of the tourist services of the &quot;Yantarny urban district&quot;

Consumer profile of the tourist services of the "Yantarny urban district"