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This paper aims to identify the Communication course curricular trajectory in Brazil, in order to reflect on possible impacts on teaching and learning processes within the local educational contexts of undergraduate Social Communication courses. The discourses present in curricular public policies towards this area of knowledge have been shaped by neoliberal logic, which features a context governed by the laws of the market and the democratic Social Welfare State mischaracterization, that is, the State reduction and “market and quasi-market” appreciation. The current recommendations of the Brazilian national curricular frameworks for Social Communication exemplify the management of private interests, of large enterprises in the Multinational Educational and Telecommunications area, through the expansion of outsourced educational services and products. The disentanglement of qualifications weakens the area and isolates the knowledge in related areas, massing a speech in favor of the market. Thus, the Brazilian higher education has been suffering the impact of denationalization of the state, which is causing profound changes in how curriculum public policies are being implemented. RESUMO Este trabalho tem como objetivo identificar a trajetoria curricular dos cursos de Comunicacao no Brasil, visando refletir sobre possiveis impactos nos processos de ensino e de aprendizagem no âmbito dos contextos educacionais locais dos cursos de graduacao de Comunicacao social. Os discursos presentes nas politicas publicas curriculares dirigidas a esse campo do conhecimento vem sendo modelados pela logica neoliberal, a qual caracteriza um contexto governado pelas leis de mercado e pela descaracterizacao do Estado de Bem-estar Social democratico, ou seja, a reducao do Estado e a valorizacao do “mercado e quase-mercado”. As atuais recomendacoes dos referenciais curriculares nacionais brasileiros para a Comunicacao Social exemplificam a gerencia de interesses privados, de grandes empresas do ramo Educacional Multinacional e de Telecomunicacoes, pela expansao dos servicos e dos produtos educacionais terceirizados. A desarticulacao das habilitacoes enfraquece a area e isola o conhecimento em areas afins, massificando um discurso que vem para favorecer o mercado. Assim sendo, a educacao superior brasileira vem sofrendo o impacto da desnacionalizacao do Estado, o que esta provocando profundas mudancas em como as politicas publicas de curriculo vem sendo implementadas.

Do currículo mínimo aos novos referenciais curriculares de 2009: a trajetória curricular dos cursos de Comunicação Social no Brasil