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The subjects of Basis of Marketing of the Degrees of Audiovisual Communication and Advertising and Public Relations at the Universitat Jaume I develop a practical project for the application of the concepts covered in class in a real and professional context focused on companies and institutions from the local context. The objectives and competences defined in this project were achieved satisfactorily, significantly improving the assimilation and understanding of concepts from the theoretical approach and strengthen the skills of the student such as team work, communication, critical thinking and problem resolution. The cooperative methodology in a professionalized context significantly increased motivation achieving effectively manage the transmission of knowledge from the classroom to the real world. RESUMEN Las asignaturas de Fundamentos de Marketing de los Grados de Comunicacion Audiovisual y Publicidad y Relaciones Publicas de la Universitat Jaume I desarrollan un proyecto practico para la aplicacion de los conceptos vistos en clase en un contexto real y profesional centrado en empresas e instituciones del ambito local.  Los objetivos y competencias definidas en este proyecto fueron alcanzados de forma satisfactoria, mejorando considerablemente la asimilacion y comprension de conceptos desde la vertiente teorica, asi como fortaleciendo habilidades del estudiante como el trabajo en grupo, la comunicacion, la capacidad critica y la resolucion de problemas. La metodologia cooperativa en un contexto profesionalizado incremento notablemente la motivacion al conseguir gestionar de manera eficaz la transmision del conocimiento de las aulas al mundo real.

Desarrollo de planes de marketing locales en un contexto profesional como mecanismo de control sobre el aprendizaje