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The article investigates the processes of strategic planning of innovative activity of the enterprise as an activity to determine the directions of enterprise innovative activity (strategy), which would be consistent with the available resource provision, innovative potential of the enterprise and meet the needs of the market and have a reasonable use of the mathematical apparatus of Markov chains for its modeling. The article gives examples of practical use of Markov chains in the management of innovative projects, forecasting the structure of the existing land fund of Ukraine, in the tasks of buying and selling shares, allocation of financial resources between executors of investment projects in a closed system, etc. Markov chain is used to model strategic planning of innovative activity of the enterprise. Key-Words: strategy, innovative activity, planning, enterprise, Markov chain, forecasting. Received: January 13, 2020. Revised: May 12, 2020. Accepted: June 1, 2020. Published: June 8, 2020.

Use of Markov Chains for Modeling Processes of Strategic Planning of Innovative Activity of the Enterprise