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The year, 2020, was a wakeup call to corporate America to make unprecedented progress on diversity and inclusion, with the Covid-19 crisis exposing astronomical racial health disparities, and the murder of George Floyd, prompting global protests against racism. The reckoning over race in the U.S. prompted a growing number of leaders to adopt a moral case for communicating a stronger commitment to diversity, but stakeholders are demanding to see real change.The purpose of this study is to outline the actions that CEOs are taking to communicate about diversity commitment and accountability as defined by the literature, among tech organizations, making the Diversity Inc. 2021 Top 50 Companies for Diversity list. A qualitative content analysis of CEO diversity statements publicly published by four tech companies cited for ‘diversity,’ identifies leadership diversity actions as building trust, actively working against discrimination and subordination, embracing a wide range of styles and voice, and making cultural differences a resource for learning. These CEO statements were coded for moral legitimacy or the lack thereof. The author found symbolic evidence of moral legitimacy, four leadership perspectives on behavioral change and cultural shift, as well as, similarities and differences in communication practices. These findings will help practitioners craft diversity statements that offer substantive expressions of inclusive actions.

Tech Companies and Social Justice: The Pandemic Race for Diversity, Access and Inclusion Moves Online