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The main objective of this paper is to analyze and compare the characteristics of eco-labeled products (energy consumption, CO2, annual operation cost, price difference, payback period) versus the unlabeled products from category electrical and electronic products. The work synthetically presented some of the relevant conclusions of an eco-marketing research in Romania. It  is  useful  for  producers  and  distributors  in  order  to  increase  their  market  position  and  gain  competitive advantages.

Comparison Between Characteristics of Products With Ecolabel and the Ones Without Ecolabel