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This article is devoted to the questions of legends, myths as the first mass communication and their influence on the development of primary mass communication, in the border areas of Poland, Ukraine and Slovakia, inhabited by: Lemkos, Boykos and Huculs. In addition, an important element will be the beginning of media development, its effects and the comparison of the impact of the first mass media on society in confrontation with their modern counterparts.The article is based on sources of the formation of the first mass media and specific ethnic «journalism» on the native Slavic lands. Their influence on the Rusyns society and the formation of the media in the national consciousness in society. Description of the medium which educates the social masses, sometimes manipulates them in reference to their current substitutes.Keywords: Lemkos, mass communication, ethnic journalism, legends, myths.

zapiski lʹvìvsʹkoï nacìonalʹnoï naukovoï bìblìoteki ukraïni ìmenì v. stefanika

The influence of Lemkos and Boykos legends and myths on the development of mass communication of Eastern Slavs (frontier territories of Poland, Ukraine and Slovakis)