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The research describes the extension of the Axiomatic Design model to incorporate the aesthetic design as the customer requirement. It also proposes a computational model to support the formalization of aesthetic design in industrial products. The methodology takes into account the cognition process during the design generation and captures this behavior in a group theoretic structure. This approach leads to application of Axiomatic Design paradigm to the domain of the aesthetics. The proposed framework is implemented and validated by taking a design case of the consumer products.

Extended Axiomatic Design and Computational Support to Design for Aesthetics