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What is creativity? What is a creative process? How these two concepts are related and how can they unleash innovation? In Peru, it is not strange to assume that a startup’s origin is accompanied with the expectation that the offered products are new and different. Nevertheless, this is not always the case because many of these companies, so called innovative, haven’t implemented an adequate creative process to formulate ideas which later on can be translated as value in the market. This also proves that there is no clarity for the startups regarding the meaning of being creative and being innovative, nor that the first can represent a fundamental part to become the second. The main objective of the present research is study the state of creativity in the Peruvian startup ecosystem, proposing that because the startups don’t practice creative processes for ideation, it becomes strange for them to recognize creativity as the result of immersion in the abstract world of ideas, which can, in consequence, trigger innovation.

El estado de la creatividad en el ecosistema de startups en el Perú