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This article deals with perceptions and spatial preferences of people. The main aim is to find out how university students perceive and evaluate attractiveness and image of regional cities of Czechia. The research is based on a questionnaire inquiry made in the cities of České Budějovice and Ústí nad Labem during March and April 2006. Three key thematic fields are examined - work, residential and recreational preferences. The results of the survey are further compared with an objective ranking composed of a group of socio-economic indicators. It was proved that perception of attractiveness is in reality influenced by subjective factors and therefore preference behaviour of students is different from the results of an objective evaluation.

Perception of attractiveness and image of regional cities in Czechia on the example of university students in České Budějovice and Ústí nad Labem