English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study examines the growth phenomenon and strategies of Rixos Hotel Group, which is regarded as one of the local hotel groups. The growth forms of international hotel businesses vary from country to country. The hotel businesses need to get to know the working ways of both local partner and national tourism sector with the fact that legal arrangements and socio-cultural characteristics are very important in terms of growth strategies of hotel businesses in service industry. A Turkish Hotel Group has not been examined so far in the studies which have been already done about multinational hotel businesses. In this context, the growth type, growth strategy, guest relationships, education of employees and innovation applications of Rixos Hotel Group which is regarded one of the local hotel groups, are examined for the first time, which contributes to the importance level of this study in a positive way.

An Assessment on the National Hotel Chain Growth Success: The Case of the Rixos Hotel Group