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ttempts to develop a general methodology applicable to all types of project in any environment have failed, since greater generalization become more abstract and inoperative. Optimize the resources available to the project by stakeholders, avoiding that for lack of foresight, management and control, deviate, squandering or be misused resources, frequently occurs mostly in public works in government programs. The research aims to present a proposal for a theoretical model and a method with systemic approach that will help us to determine the key indicators of effectiveness in their stages of development to the success of the projects of rural housing programs in the Province of Loja, Ecuador, adapting the procedures of the PMI PMBOK, to the specific conditions of the environment, detailing the political, legal and cultural variables and perceptual in which this program develops, making parts available stakeholders information comprehensive and timely for the decision-making process, so that this...

MODELO TEÓRICO Y MÉTODO PARA LA DETERMINACIÓN DE LOS FACTORES CLAVE DE LA EFECTIVIDAD DE LA DIRECCIÓN DE PROYECTOS DE VIVIENDA RURAL EN LOJA ECUADOR