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The research aims to harness the role of the performance management system in financial institutions to achieve its goals by relying on the general framework of the quality of banking marketing services and analyzing the reality of performance management in banking institutions and the prospects for developing the quality of the banking service. To achieve the goal of the research, a questionnaire prepared for scientific preparation and court was prepared by the holders of specialists from the title of professor and assistant professor, where they were distributed to commercial banks in each of the provinces of Dhi Qar and Muthanna and by (10 banks) where (55) forms were distributed and retrieved from them ( 53) It was statistically analyzed according to the spss system. The researchers reached a set of conclusions, the most important of which areA- Commercial banks need special marketing efforts in order to further improve the quality of banking services by supporting them with human cadres who have professional service and experience.B- The rationale for adopting the standards of the performance management system in the commercial banking environment is available due to the increase in the number of commercial banks and their openness to global marketsSo the researchers reached a set of recommendations, the most important of which are; A- The necessity of supporting commercial banks from the human cadres who have known professional service and expertise that contribute to the process of developing the banking marketing services.B- Spreading investment awareness about commercial banks through media channels and social media in order to attract new clients and customers.

mağallaẗ arīd al-duwaliyyaẗ li-l-ʿulūm al-insāniyyaẗ wa-al-iğtimāʿiyyaẗ

The role of the performance management system in improving the quality of the banking marketing service (A practical study in the commercial banks of the governorate of Dhi Qar and Muthanna)