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This study empirically examined the relationship between digital interactions on students purchase decision. Survey research design was employed in the study. The population of interest was 9,743 students, with a sample size of 370 students. Spearman Rank Correlation Coefficient were used for analysis with the aid of Statistics Package for Social Sciences (SPSS) version 20. The study finds that digital interaction strategies significantly influences students purchase decision in varying degrees. It was therefore recommended that e-tailing industry should research into the digital interaction needs of the students and take advantage of its use in order to effect their purchase decision

DIGITAL INTERACTION AND STUDENTS’ PURCHASE DECISION IN E-TAILING INDUSTRY IN PORT HARCOURT