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This study aims to analyze the role of fintech and financial literacy in business operators in the Ciledug area of Tangerang. In this study, researchers took a random sample of business people who are in the Ciledug Village, Tangerang. Analysis of the data used in this study is to use data reduction in the presentation of thendata and the last is a conclusion. The results of this study are, in general, informants do not understand what is fintech, they only know online payments such as ovo, funds, paypal, etc. They do not know that online payment is included in fintech. Business owners also dislike borrowing money for venture capital from fintech because of its large interest. The owner generally prefers to make a personal loan or through

ANALYSIS OF THE ROLE OF FINTECH AND FINANCIAL LITERATION ON BUSINESS PLAYERS IN CILEDUG TANGERANG REGION