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The article explores the main methods and approaches to assessing the effectiveness of innovation in companies in the tourism industry. The analysis of economic and organizationallegal mechanisms, the acquisition of which leads to an increase in the management of innovation in tourism. It was determined that within the framework of the acquisition of these mechanisms, the main task is to combine the efforts of all interested parties to ensure the synergistic effect of various actors. A number of specific indicators are presented: the integrated effect of all new products and technologies; profitability index for each new product; rate of return on tourism activities; payback period of the resources involved; with the help of which the effectiveness of the results of innovation in the tourism sector is assessed. A basic set of parameters is proposed for a system of indicators for assessing innovation in the tourism industry in the region.

KEY INDICATORS OF EFFICIENCY OF INNOVATIVE ACTIVITY IN REGIONAL COMPANIES OF TOURISM INDUSTRY