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The monotonous demand for rice in Bangladesh is shifting rapidly. Positive economic growth and urbanization are the key factors behind this change. The agricultural marketing system is traditional and not properly functional. A group of intermediaries controls the market and supply chain of agricultural products. A proper functional market is vital for food producers, processors, traders, and consumers. Bangladesh has become self-sufficient in cereal crop production, but the production of horticultural crops is not sufficient yet. This situation has led to severe bottlenecks in the processes of marketing. The study aimed at assessing the present marketing system of agricultural products in Sylhet and at determining the marketing constraints and potentialities of farm products in this area. It was found that the net marketing margin was the highest in the case of the retailer and the lowest in case of Aratdar. But Return on operating capital was the highest for the Aratdar because they did not need to purchase the product they handle. The farmers identified the high price of seed as the topmost constraint in production and marketing systems. Re-structuring of Market Management System and updating regulatory and institutional set up are highly essential for the proper functioning of the market system.

The Marketing System of Agricultural Products in Bangladesh: A Case Study from Sylhet District