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The Lutheran heresy has a major impact on Europe and it was precisely the lack of awareness of the strict Catholic doctrine, not only by the Spanish people, but also by the secular clergy itself which creates the ideal breeding ground for the spreading of the doctrinal mistake. As opposed, well known preachers such as Alfonson de Castro aim to instruct the faithful in the rudiments of the Catholic morals,  moreover,  eventhough the transmision is important, it is not as much as the consolidation on the receiver ́s mind. This article tries to describe how the franciscan preacher uses style as means to  impose those ideas considered to be essential on the mind of his audience.

La mnemotecnia del estilo en las homilías sobre el Salmo 50 de Alfonso de Castro